I work in sales leadership at a property management software startup in San Francisco. The customers I sell to every day are landlords and property managers — the same people who hire cleaning services for unit turnovers, lobby maintenance, post-construction sites, and recurring office work.
PropTech has spent the last decade transforming property management. Pipelines documented. SLAs published. Named account managers. Real reporting. The operational discipline that lets a software company answer "where does this stand?" without anyone guessing.
But every customer conversation I've had eventually circles to the same complaint: "our cleaning vendor is the worst part of our day." Different cleaner every visit. Verbal quotes that don't hold. Photos? "We'll send them when we can." Damage? "We'll look into it." A subscription nobody can leave.
So I started keeping a list. By the time I hit seven recurring failure patterns, I was no longer auditing cleaning vendors. I was sketching what one would look like if it ran with the same operational rigor my customers expect from their software — and what I'd been failing to find for my own home in Calgary.
Elite Clean Pro is what those notes became. The 100-point checklist exists because nobody publishes one. The post-clean quality report exists because every other "report" is verbal and self-serving. The named account contact exists because I've spent my career being the named account contact in software — and I know exactly how much difference that makes versus a shared inbox.
We're new. We don't have a decade of customer history in Calgary. What we're bringing is the operational discipline I run in PropTech sales every day — documented, measurable, accountable — applied to a service that hasn't had it yet.